Swiggy Doodle Campaign
Creating a unique and memorable experience through art.
The Indian Food Delivery Giant, Swiggy collaborated with Redtin Studio to create a campaign in Bengaluru through which they wanted to express their gratitude to their loyal customers.
The Bowl Company, owned by Swiggy delivers food in a white multi-use microwavable plastic bowl. The core idea was to use The Bowl Company's form factor, the bowl in a creative way, and make it a collectible in itself.
To us, the bowl was a blank canvas that can be turned into a memorable piece of art.
After thorough brainstorming, we decided to hand-doodle the bowls so that each bowl is different, and whoever would receive it will feel special.
We hand-picked artists from different parts of the country to doodle on the bowl surface while keeping the safety and precautionary standards in check.
We created 6400 customized hand-doodled bowls made by 38 artists from different parts of India and no two bowls were identical.
This way of making the customers feel special became a huge success when people receiving their orders in these bowls hailed the effort. It was a scenario where the bowls weren't discarded but rather restored as a memory.