Melt your cheese is a running channel on YouTube that encourages people to stay fit by running.
We were approached to create an illustration that would capture the essence of running and the founder's vision. At the same time, when it is printed on T-shirts, it must make a statement.
Since the channel caters to gen Z and Millenials, we decided to go for an anime-style illustration.
A very exaggerated dramatic perspective was chosen to capture attention and spark interest in the viewer.
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